Hexo-seo Optimization Tips

Usually Baidu, Google and other search engines actively included in our site is not very likely. This requires us to SEO (Search Engine Optimization) the site, and for blog sites built on Hexo, the Hexo-SEO optimization strategy is used here.

1. Generate the sitemap files

Two Hexo plug-ins need to be installed first:

npm install hexo-generator-sitemap --save		
npm install hexo-generator-baidu-sitemap --save

Open the configuration file _config.yml in the root tree and add:

sitemap:
	path: sitemap.xml
baidusitemap:
	path: baidusitemap.xml

Restart Hexo again and access localhost:4000/sitemap.xml and localhost:4000/baidusitemap.xml locally to check the two sitemap files. Be sure to ensure that the sitemap file is displayed properly in your browser and that no errors are reported. Possible causes of errors are the following:

• The sitemap.xml file is in the wrong encoding format, you need to use an editor to convert the encoding format to UTF-8 or UNICODE.
• The URL saved in sitemap.xml does not contain &, i.e. the path to the article in Hexo does not contain &. If it does, you need to replace & in the URL with &.

There may also be other errors, which can be located by the error message and are not repeated here.

2. Push to Google and Baidu

(1) Baidu → Add personal website

The add file approach is not feasible, hexo will handle html files. So the choice is, add html tags to head.ejs

Baidu Dashboard

1.1 Manually submit baidusitemap.xml (There is also an automatic submission code inside)

1.2 You can use “Crawl Diagnosis”, manually - Baidu crawl

1.3 Robots → detect and update

Robots configuration

User-agent: *
Allow: /
Allow: /home/
Allow: /archives/
Allow: /about/
Disallow: /vendors/
Disallow: /js/
Disallow: /css/
Disallow: /fonts/
Disallow: /vendors/
Disallow: /fancybox/

Sitemap: http://yoursite/sitemap.xml
Sitemap: http://yoursite/baidusitemap.xml

Allow means allowed to be accessed, Disallow means not allowed. Note that the last two sitemaps are URL to sitemaps. Robots.txt files need to be placed in the root of the page, in line with the sitemap file. In the Hexo blog, it needs to be placed in ./public

(2)Google → Add personal website

Similar to Baidu, it also adds html tags to head.ejs.

You can also verify websites on baidu and google by means of DNS, here I Google is through the DNS method. See the official guide for details, so I won’t go into it again here.

Manual sitemap submission, even for individual sites:

• GoogleSearchConsole → sitemap → Enter the corresponding URL for sitemap.xml → Submit

Verification is good, after two days or so Baidu and Google will be able to include your site

Test method: (respectively in google and baidu search their site or site url title content)

3. Remove dead links regularly

https://www.google.com/webmasters/tools/removals

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